2018 Lamborghini Urus expected to be the top SUV

When the specs of the 2018 Lamborghini Urus was revealed we knew that this would be the top SUV. This is the second only SUV that Lamborghini has made.  This car is a follow-up to the classic LM002.  

But let us take a look at the specs of this car, where we note that Lambo has given this beauty speed and performance.  To a deeper car-like appearance, one must add the sharp body style that has made Lamborghini claim this to be the first Super Sport Utility Vehicle. 

“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini. 

The predecessor of the Urus is the LM02, which Lamborghini likes to call their first "real" SUV.  But when you see them, you cannot believe that there is any comparison at all. Luxury and lavish design are only two of the things that set this vehicle apart. 

“The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” Domenicali continued.  

It is important to mention that the Urus has the first ever turbocharged engine.  Lamborghini states that this vehicle is "multi-dimensional" and with a "dual personality." 

 “The Urus fits perfectly within the Lamborghini family as a high-performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers.”

The question that SUV fans are probably asking right now is what is the Urus's chances against the major luxurious SUVs already in the market?

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