The History of Jaguar
Jaguar cars is a part of Jaguar Land Rover, a British multinational car manufacturer with headquarters in Whitley, Coventry, England and Indian Company Tata Motors is the owner since 2008.
It was founded as the Swallow Sidecar Company in 1922 by William Lyons and William Walmsley, but changed the name to avoid the unfavorable connotations of the SS initials and merged with British Leyland in 1968 but de-merged in 1984 and got listed in London Stock Exchange. It has got huge list of clientele and that includes the royal family of England. It became famous because of its head-turning sports car like Jaguar XK120, Jaguar XK140 etc and embodied the mantra of Lyon, “Value for money” and Jaguar is definitely value for money. It’s slogan is “Grace, Space, Pace”.
The man who is credited for the Jaguar’s unexpected popularity and prosperity is Sir John Egan. His guidance and hard work led Jaguar to the pinnacle of success. Two proud moments in the history of Jaguar were, winning the Le Mans 24 hours race in 1951 and repeated the history in 1953. Tata motors bought the company on June 2, 2008 thus making a foray into the world of luxurious sport cars.
USA, the super power and one of the richest nations in the world has always been the favorite market for any car maker. Almost everyone in the super wealthy sections of the society owns these kind of sports car and one can find jaguar etc in the garage of these people.