2020, all Jaguar Land Rover vehicles will be available with electric hybrid plug-ins
Britain's greatest carmaker announced that by 2020, all Jaguar Land Rovers will be available in the electric or hybrid version.
This comes as an alternate announcement to the one made in 2016 when the company announced that by that same year, half of the cars will be greener versions. Plans now have been revamped by India's Tata Motors, owner of the company.
The move comes as a bold step towards eliminating petrol fuel vehicles by 2040, as announced by Britain in July last year. The demand for electric or hybrid cars will increase in the following years and Jaguar Land Rover is not staying behind in the game.
The UK is pushing car manufacturers to innovate with greener alternatives for their cars. In 2040, the government will place a ban on new diesel- or petrol-only vehicles but will still allow vehicles that run on both alternatives; or at least that is what is expected.
“Every new JLR model line will be electrified from 2020, giving our customers even more choice,” CEO Ralf Speth said.
“We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles.”
The company has established their willingness to build electric models but has warned the UK that they will need the support of the government and academia. There is the concern that Brexit will complicate customs and increase fees to up to 10% making production in Britain no longer viable.
TATA Motors will build its first electric model in Austria, the I-Pace.
The carmaker knows that it faces fierce competition from innovators such as Tesla Motors and Google, so it has been working on several interesting functions. At a "Tech Fest" in London, a steering wheel called "Sayer" was unveiled. This wheel is part of a series of autonomous and connected car gadgets that will be included in the new models.